Most market studies attached to a funding file are built to confirm a decision already taken. They can be recognised by three signs, and the workshop teaches you to spot them — in other people's studies and in your own.
What you receive
- Half a day: building a sample, phrasing unbiased questions, reading the results.
- The three field checks that most often invalidate a study.
- A questionnaire structure and a tabulation grid.
Included
- A written answer to questions raised, within 15 days
Not included
- Carrying out your market study
- Access to paid market databases
- Statistical processing of your own data
Frequently asked questions
Do I need statistics?
No. Sample size and reading results are covered without formalism.
Is a market study compulsory for a bank file?
No text imposes one generally for an ordinary credit application. It is expected in practice, and that is a distinction the workshop makes explicit.
Is it certified?
No.